Solution: This flagship banking branch location at the corner of Madison Avenue and East 42nd Street in New York City’s One Vanderbilt is a high-visibility and well-trafficked store. It is right down the street from Grand Central Terminal / Pershing Square Plaza, and it is also a competitive location – in that a Citibank store is located immediately across the street. When the client decided to conspicuously backlight the elements of this branch that can be seen through all the public street windows — its entire wallside backdrop behind the welcome counters, several 4-sided pillar structures in the lobby, and a massive logo sign visible from both streets — it entrusted none other than EOS Light for the job.