The flagship banking branch location at the corner of New York City’s Madison Avenue and East 42nd Street in the One Vanderbilt building is high-visibility and well-trafficked – just down the street from Grand Central Terminal / Pershing Square Plaza.

When the client decided to conspicuously backlight branding and structural elements of this branch location, that can be seen through all the public street windows (its entire wallside backdrop behind the welcome counters, several 4-sided pillar structures in the lobby, and a massive logo sign visible from both streets), it entrusted none other than EOS Light for the job.

In order to brilliantly and conspicuously make these inside store elements “pop,” they required a lighting solution that could both backlight without hot spots, and which could also be installed with minimal setback – since the installation space between the lit surfaces and the structures was not incredibly deep.

EOS LightPaper was the perfect solution – thin, bendable and cuttable LED sheets that can be used with very little setback and are easy & quick to install. Our RGBW product was ultimately chosen for precise color matching compared with the customer’s logo. They were exceedingly proud of the end result, which is outlined in photos and planning stages in our PDF case study about this successful project.